Psyche Launches Exclusive New Personal Tailoring Equipment

Friday, December 13, 2013 - 9:19:19 AM

Cameron Ross stockist, Psyche, has recently unveiled an exclusive new £30,000 personal tailoring department within its 35,000 sq ft flagship store in Middlesbrough.

The new personal tailoring area precedes a year of extensive renovation of the Psyche building. A total of seventeen shop-fit installations have been added to the store in an investment exceeding £328,000 which spans across three floors.

The new in-store boutique will be the home of formal hire from Cameron Ross as well as expert made to measure options that allows clients to choose from over 1,500 of the world’s finest cloths.

Quintessentially British, the new department emulates that of a luxury, private gentleman’s club with a rich red carpet, offset against wooden panelling and completed with the ultimate centrepiece, a high-end snooker table.

Marketing Manager Paolo Capaldi commented, “The aim was to create retail theatre in a way that is not overpowering and to avoid diverting focus away from the stunning hire wear we have available in store. The redesign embraces the quality of any world class fashion emporium where the interior design becomes the subtle backdrop to the fashion on show.

To find out more: Visit The Psyche Website

Psyche Launches Exclusive New Personal Tailoring Equipment